Cricut, Inc.

Cricut, Inc. is a consumer products and technology company that designs and sells connected cutting machines, accessories, and materials for the crafting, DIY, and creative-making market. The company's platform combines proprietary hardware (cutting and heat-press machines), a cloud-based design application (Cricut Design Space), a digital content marketplace, and a subscription service (Cricut Access) that together enable users to create personalized physical products from vinyl, paper, fabric, leather, and other materials.

Founded in 1969 as a die-cutting machine manufacturer and rebranded to Cricut in 2012, the company completed its IPO on NASDAQ in March 2021 under the ticker CRCT. Cricut operates a razor-and-blades business model: machines are sold at or near cost, with recurring revenue generated through consumable materials, accessories, and subscription memberships. The company serves a large and highly engaged community of crafters, small business owners, and creative professionals primarily in North America, with growing international presence.

Cricut reports two principal revenue categories: Products (machines, accessories, materials) and Subscriptions (Cricut Access memberships). The subscription segment carries significantly higher margins and represents the company's primary long-term value driver.